A blog for all things copywriting, and more...
Overall, this month has been good. I made a lot of progress with my copywriting, and a few important realisations about my personality and habits. Some of my challenges are persisting, but others are being dealt with.
Doing this monthly report is very useful and encouraging for me. Keeps it real, and stops me losing track of what’s working and what isn’t.
1. I made £18.26 through taking part in Rob Moore’s Make Cash Challenge. Built my own product, marketed it, and got 2 sales – one of which was my first ever sale. This has given me confidence that my copywriting gets results and works.
2. Off the back of that I got my first ever client, who will be sending me work later this month.
3. I have posted every day on Linkedin without fail.
4. I have been growing my network on social media.
5. I have joined job boards for copywriters and am starting to post on them, and assess the jobs available.
6. I have been exercising daily, with only one day where I lost track of time.
7. I went to a property event (Multiple Streams of Property Income) and felt like I was more confident and assertive than ever before.
8. I’ve started life coaching, so that I can accelerate my personal development – I am learning more about my personality and what I lack.
9. I will soon be beginning a proper gym routine, to help with my physical fitness even more.
1. My sleep cycle is dysfunctional as I struggle with going to bed and then getting out of bed – I have quite a lot of apprehension and foreboding when a day ends, and at the start of the next one – worries and anxieties encourage me to procrastinate and distract myself instead of going to bed, and I often lay in bed in the morning, not wanting to start the day. Most of this is psychological, and I do have productive days. Getting over these blocks is a work in progress.
2. I worry too much about problems and obstacles. I sit down and make solutions and usually implement them, but sometimes I fear that I won’t be able to solve it, and then feel stressed about it.
3. Managing my tasks and time is difficult, because of the above.
4. Planning out content for my social media channels is hard sometimes – trying not to be repetitive and to add value each time.
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Today, I did the first live video I’ve ever done. I challenged myself to get out of my comfort zone and that was the best way I could think of.
No chance to edit later, no time to stop talking. Just straight out with what I wanted to say.
I picked the theme of new beginnings, and the uncertainty that is common to all of them.
And that in itself has had a lot of emotions attached to it. I’ve had to push forward every single day, and there’s always resistance.
Every single time I do something, even a single social media post, I hesitate and worry. What people will think, how many people will see it, whether it’s worth it…
All this going round and round in my mind.
So I had to take massive action – do it and get used to it. Over and over again.
Because the best reaction, is action.
Winning With Words
And part of that is building my first small product for Rob Moore’s Make Cash Challenge. I’ve had to pull out all the stops to do this, just as I intended.
It’s called 21 Ways To Win With Words, and it’s all about persuading people to listen to you, and invest in what you offer. Whether that’s an opinion, a skill, a product, or a service – because we can all be better at this, and I want to help you do just that.
Now, I’ve never sold online, so I wanted to make sure I put together something really useful, that was worth me getting over myself to promote.
And something that people would actually think was worth making the purchase.
So I’ve made sure it’s detailed and thorough, but also clear and concise. It’s a fine balance, but I do believe I’ve struck it, and I can’t wait for the feedback when it launches properly next week.
If you’d like to find out more, why not watch my live video – you’ll find it here:
I’ve decided to start publishing a monthly update tracking my successes and challenges. This is the first one.
I used to do it weekly on Twitter, but there wasn’t enough material, and I hadn’t launched back then either.
Summing up January then...
Overall I feel satisfied with January. I've accomplished quite a bit and have a good idea of what I need to focus on in February. I feel pleased that I've got this far, and grateful for the experience.
Here's to the next month!
How to write for someone is just as important as what you write for them.
You wouldn’t randomly submit an assignment, complete a document in one sitting, or make things up as you go along.
And if you are you shouldn’t be.
Because it is just no use just coming up with stuff out of thin air
And the same applies to copywriting.
There are 3 stages all copywriters must go through to complete a solid piece of work that gets the job done to a high standard.
That might sound quick and easy, but let’s get into it:
By far the biggest stage is research.
And that doesn’t mean random Googling, or thinking in your head.
You need to find out what your client needs, and why they need it.
What their concerns, fears, and problems are.
Who their ideal prospect is, and why.
Who they’re in business to serve.
Put simply, if you ask the right questions, you’ll get the best answers.
Only when you’ve done this well, can you even think of putting pen to paper.
You put together your copy, armed with research.
Nothing much to say about that.
You type it out and get it done.
You assemble the skeleton.
And of course it won’t look good, but it’s not meant to.
It’s a guide for what lies ahead.
That crucial final piece of the puzzle...
Now, nobody in their right mind writes a first draft and submits it as their final piece.
It could have grammar and spelling errors, or worse, it might not flow properly.
Either way, it will be nowhere near as good as it could be.
Copy must be compelling and readable, simple and clear.
Because if you’re a copywriter, your job isn’t to please yourself.
It’s to please your client and their audience, and please them so much they happily hand over your fee, and their audience happily opens their wallets for their product or service.
So you’ll need to tinker with it many times.
That could mean taking out whole sentences, adding words, moving paragraphs…
You have to judge what looks, feels and sounds right and wrong.
And that’s where each piece of copy becomes special.
You make changes that others may never have thought of, and you keep at it until you’ve got a polished product that’s uniquely yours.
So copywriting is no easy feat.
In fact, it’s three jobs in one.
Researcher, writer, editor.
It’s a tailor-made package.
You combine all these skills and solve big problems for your client.
Which means your offer is far, far more than just words.
Never forget that.
I just posted this on social media, and decided 'hey, why not dive in straight away and use this post to start'.
I'll be blogging weekly on any and all subjects relevant to the world of copywriting, using these very ideas. I look forward to the upcoming journey.
Here's my original post...
I'm starting a blog to add value for those who visit my website, and I realised I'd need a bunch of ideas to keep me going.
I sat down the other day and brainstormed 45 (didn't think I'd get that many), then I thought why not share them all here to pass on the inspiration to others.
So if you're thinking of starting a blog, or need some ideas for a blog you've already got, here they are:
1 – Personal Life (authenticity)
2 – What I Learnt From...
3 – Summaries (of articles, stories etc)
4 – Key Points
5 – Recommendations
6 – Interviews
7 – Offers
8 – Analysis of the competition (constructive criticism, how you differ)
9 – Progress Updates
10 – Newsjacking (commenting on relevant news)
11 – Samples of your work
12 – Quotes you like and why
13 – Book reviews
14 – Tips in your niche
15 – Common mistakes in your niche
16 – Sharing useful content from others
17 – Events (yours and others relevant to you)
18 – Social Media Summaries ( e.g. my best Tweets this month... )
19 – Ask Me Anythings
20 – Blogging about blogging
21 – Answering questions
22 – Special posts (stages involved in your work, detail about your niche, etc)
23 – Videos/Lives
24 – Audio
25 – Rants
26 – How To's
27 – Share 4 Share (aligned with values)
28 – Favourite resources
29 – Stories
30 – Do's and Dont's
31 – True/False
32 – Passions/Values
33 – Secrets
34 – Must Reads
35 – Speculation/Predictions
36 – Yearly/monthly review
37 – What To Do When...
38 – Challenges
39 – Successes
40 – Failures
41 – Mindset
42 – Goals
43 – Viral Attempts
44 – Everyday posting (sharing how you feel, obstacles, successes etc)
45 – Values
What do you think of these, and are there any I've missed?