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Winning With Words​

A blog for all things copywriting, and more...

January Progress Update – 10 Successes, 5 Challenges

31/1/2020

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I’ve decided to start publishing a monthly update tracking my successes and challenges. This is the first one.

I used to do it weekly on Twitter, but there wasn’t enough material, and I hadn’t launched back then either.

Summing up January then...

The Successes:

  1. I posted on the Disruptive Entrepreneurs Facebook group 2 weeks ago, effectively launching my business through it.
  2. That post was a concrete statement of my vision, values and goals, itself progress from a state of uncertainty.
  3. I’ve had my first 2 potential clients off the back of that post, and learnt how to interact with them.
  4. The rapid growth meant I pulled my finger out and found a template contract and invoice, which I then customised to my needs.
  5. I restarted my social media posting – I now post daily on LinkedIn, Facebook and Twitter.
  6. I began planning out my posts a week ahead, to avoid stressing out every day trying to come up with an ideas for 3 different platforms.
  7. LinkedIn has become my favoured platform, and I’ve been learning how best to use it.
  8. I keep a test file for all my posts so I can keep track of what gets interactions and what does not.
  9. I’ve been learning more about my chosen specialism of email copywriting.
  10. I am growing in confidence and no longer hesitate so much when I put myself out there on social media.


The Challenges:

  1. None of my potential clients have become actual clients yet.
  2. I am still researching how to package and ‘productise’ my services, rather than simply going by what the prospect desires.
  3. Timing my social media posts around my day has been difficult, because sometimes I run out of time in the mornings. I need to get out of bed earlier.
  4. I need to read the dozen books on copywriting I own and find a good way to absorb their lessons.
  5. Overwhelm is starting to become an issue, so I need to manage it better.

Overall I feel satisfied with January. I've accomplished quite a bit and have a good idea of what I need to focus on in February. I feel pleased that I've got this far, and grateful for the experience.

Here's to the next month!

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    Reece Haynes, freelance email copywriter enabling you to Win With Words.

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