I Help Life and Business Coaches Get Their Dream Clients With Nothing But Words.
And Here's How:
If you’re a life or business coach struggling to get hired by your dream clients, you’re reading the right page.
Going for a long time without work.
Having your income go up and down.
Working with people you’re not the best fit for.
All things you might have experienced. I know I have.
And at the same time, all you want is to help people achieve their goals
That’s the same thing I want to do for you.
I help coaches with their sales and marketing.
You help your clients with their personal and business lives.
That means I can save you time hunting for clients.
And you can help more of those clients meet their goals.
I save that time through a skill called copywriting.
I discovered I had this ability when I first sold a PDF document about persuasion tactics.
My first ever sale.
2 copies to people I’d never met and didn’t know.
So I dedicated myself to building a career where I could do that for others.
Eventually, that led me to help coaches (starting with my own!).
And what I found was this:
It’s not the person hiring me that’s the problem.
It’s their offer, their message, and their traffic.
Usually, you’re told it’s all about you.
You’re not looking in the right place.
You’re not working hard enough.
You’re going about it all wrong.
But actually, it’s not about you.
It’s about three things, which I’ll talk more about shortly:
What you’re selling
How you’re selling it
Who is seeing it
But what experience have I got to back up the claims I’ve made and will make on this page?
I’ve got a track record of success over the past 12 months.
I’ve been endorsed by 10+ people for my copywriting and persuasion skills.
Plus I’m trained in two copywriting methods - R.M.B.C and P.W.A.T.
Research, Method, Brief, Copy.
Problem, Why, Agitate, Tease.
Both of these taught me what I know, along with all the practical experience I’ve had.
So if you’re a life or business coach...
Who can afford to invest money in your marketing....
And want to see the power of copywriting work for you....
Here’s a little more about me:
I’m Reece ‘The Persuader’ Haynes.
I’ve had coaches help me in life and business for almost a year, so I know how life-changing it can be.
That makes me a believer.
I know what hiring a coach can do for someone, and that belief comes through in my work.
It also means I can relate to people who need some extra help in their lives.
I’ve also written a sales letter for one of my coaches, to help him promote a course he’d made.
And I recently produced a copywriting course for an eCommerce client.
I then joined my client’s team as a copy coach.
That means I’ve been in all three positions.
I’ve had coaching, written copy for a coach, and coached others with copywriting.
Not many copywriters can say that.
Beyond that, here are a few more of my achievements:
I wrote dozens of articles, reviews, and blog posts in my previous work as a content writer. They covered a wide range of topics, often with 24-hour deadlines and no typos. It taught me to work hard and fast.
I worked for the Co-op in the UK to write 11 pieces of SEO copy for their Funeralcare website. An 8-figure business chose me over my competition, and I let that speak for itself.
I wrote an email welcome sequence for a scheduling app downloaded by over 100,000 people.
I created a landing page, two email sequences, and a video sales letter for a client in the complicated ‘stock options’ niche.
I wrote 35+ product descriptions for a Shopify store selling Photoshopped pet portraits.
You can read the sales letter I wrote for my coach over on LinkedIn.
You’ll also find some of my other samples there, and a few testimonials.
But why did I start all this?
I wasn’t leading a fulfilling life.
I’d just graduated from university in mid-2019, suffering from anxiety and depression.
I was totally unprepared for my dissertation, and I didn’t have the focus or discipline to do it.
So my final months were a rough ride.
After I left university, I was saddled with over £50,000 of student loan debt and was down to the last of my savings.
I coasted along, upset at the lack of appealing jobs out there (all before COVID).
But I’d heard about copywriting from reading online.
And as my bank balance got lower and lower, my friend told me to get a job.
Good advice!
I got myself a part-time job in retail, stacking shelves and bagging products.
At last, I finally made a bit of money at the end of each month.
But it wasn’t satisfying.
I began to suffer anxiety and depression all over again.
Ordinary working life in a 9-5 style job, even part-time, wasn’t for me.
Careers advice and job hunting were no good to me anymore.
I just wasn’t inspired.
I’d already been burned so many times just looking at what was on offer…
Let alone trying to find something that fit me.
But then the first COVID lockdown came to Britain in March 2020.
It was a time of chaos for most of us.
But it was a golden opportunity for me.
Because I realised I had a choice.
I could go back to that hamster wheel of a job when the lockdown ended (who knew when that would be, at the time).
Or I could break free, and become a copywriter from the comfort of my own home.
I took the plunge.
And that’s what took me all the way here today.
I learned the real reason business owners struggle.
Like I said at the beginning, it’s not you or your business.
It’s your offer, your message, and your traffic.
It’s all about what you’re selling, how you’re selling it, and who’s seeing it.
That's what I learned from paid and free training, plus a year of experience writing.
So here’s the details you’ve been waiting for:
WHAT YOU’RE SELLING
Your offer has to be compelling and persuasive.
An offer your dream clients think will help them get back on track with their lives and grow.
That means your offer has to promise a lasting solution to their problems.
And do it in an authentic way.
HOW YOU’RE SELLING IT
Grab attention first.
Then build trust, understanding, and desire.
A simple recipe that leads to action.
But how do you write like that?
After all, people are sceptical and usually won’t respond to something ‘salesy’.
They’re hesitating about taking the next steps…
Unsure of who can help them…
But willing to work with the right person if they know where to find them.
Yet they don’t want to be ripped off or have their time wasted.
And that’s where you come in, with a genuine solution.
You have to:
Connect to their hopes and dreams
Speak the way they do
Appreciate their victories
And understand the pain of their failures.
Only then will they feel like you’re one of them.
And that hiring you is essential, not optional.
WHO IS SEEING IT
More of your dream clients are out there, no matter how many people you’ve already helped.
If you’ve got an email list or social media profile, those are the perfect places to start.
There’s always more people who need clarity and guidance in their lives, especially in a world like ours.
But they have to know you exist and that you are the one to help them.
When you combine a great offer with a great message and then drive traffic to it…
You’ll have all you need to leave a good impression and get them to hire you.
But what common thread ties those three areas together?
Compelling copy.
Copy that:
Attractively packages your offer
Delivers a carefully constructed message
Gets published where your ideal clients will see it
That means copy backed by in-depth research of your target audience.
Their likes and dislikes...
Victories and failures...
Hopes and dreams...
Views and prejudices...
And more...
That means looking at chat forums, social media, and reviews on sites like Amazon.
And it means copy that follows a careful structure.
For a sales letter that means:
Headline
Lead
Background story
Unique mechanism
Product buildup and reveal
Close
FAQs
For an email it means:
Stating the problem
Why it’s a problem
Calling out pain points
Teasing the solution
Once you’ve done your research and chosen your structure, you then have to focus on crafting the copy itself.
There’s a lot of techniques and tactics out there.
Including fascinations, the mechanism, CTA’s, and much more.
It’s a lot to handle…
And it’s easy to get wrong on your own…
Especially as it’s nothing like the way we got taught to write at school.
That’s why I decided I had to offer my services as a copywriter.
To ensure that my ideal clients could get hired by their dream clients.
So I got to work marketing myself.
I soon built up a decent track record for doing good work fast.
But when I realised who my ideal clients were and had a clear idea of what I could offer them…
That was my breakthrough moment.
And now I’m working to help people like you.
So that you can reach your dream clients, persuade them you’re the right person at the right time, and get them to hire you.
What does that mean though?
It means copy that achieves the following 5 things in this order:
Grabs attention
Builds trust
Develops understanding
Creates desire
Leads to action
I create copy like that in sales letters, emails, Facebook ads, and websites.
All by set deadlines, and for set fees.
Checked with Hemingway App and Grammarly.
Plus proofread and edited with my own eyes.
And I'm writing from my unique triple perspective:
Being coached, writing for a coach, and coaching others myself.
I also use the RMBC method for sales letters and the PWAT method for emails.
And I’ve been given training in Facebook compliance too.
So that gives my copy an edge you won’t find anywhere else.
All together, it makes me one of a kind.
If you like what you hear, and want to hire me, all you need to do is:
Send me a message on LinkedIn, on Facebook, or by email using the contact form below.
I sometimes get booked up for a few weeks in advance, so if you’re thinking about hiring me, get in touch as soon as you can.
I say that because if I take on too much work at once, the quality of my work suffers.
So I like to space it out, and that can mean being on a waiting list.
But now that you know my story and what I can do, you’ll know that I’m in this to win for you.
I believe in high-quality copy that’s tailored to you as much as a tailored suit would be.
And I like to deliver a personal and professional service.
Now here’s the prices I would normally charge:
P.W.A.T. Method Emails: £150 each Compliant FB Ads: £100 each Storytelling Website Copy: £400 per page R.M.B.C Method Sales Letters: £1500 each
But, I’m actually doing a special deal right now.
I offer this deal for new clients who’ve never worked with me before.
So instead of paying those prices above, which are for regular clients, you’ll only pay:
P.W.A.T. Method Emails: £100 each Compliant FB Ads: £75 each Storytelling Web Copy: £250 per page R.M.B.C Method Sales Letters: £1000 each
If you go to a cheaper copywriter, you’ll miss out on the structure, the research, and the experience I bring to the table.
That could cost you more money than what you save by not hiring me.
And it would waste your time if the copy fails or isn’t right for you.
But if you don’t make a choice, you’ll still have the same problems you did before you started reading this.
That’s why I believe my options are better for you than any others you might find.
And by offering that deal, it also adds another benefit.
You can place your trust in me and see some early results before deciding whether to pay my full fees.
So if you’d like to hire me for any of these services, let’s start a conversation.
We’ll arrange a call to chat for an hour about your goals.
I’ll make suggestions about your sales, marketing and social media activities as we speak.
Because I always research my potential clients so I can add value straight away.
And that way, my copy fits in with everything else you’re doing - because I’ll know about it from research and our call.
Finally, I’ll tell you what I think will work best for your business.
And so that you leave the call with even more value…
I’ll also include two free bonuses, even if we don’t agree to work together.
45 Post Ideas For Whenever You’ve Got Writer’s Block
21 Persuasion Tactics To Win More Sales, Leads, And Clients
That’s not all.
If you decide to work with me, you’ll also enjoy my special ‘No Failure’ guarantee.
If my work doesn’t get you more sales than the total cost of my fees within 30 days, I’ll keep working for free until it does.
Or until I’m completely out of ideas.
That way I'll deliver for you as best as I can.
If that sounds good to you…
Reach out to me by email using the form below, on LinkedIn, or on Facebook.
But either way, you’ve got two choices.
You can finish reading this page and move on.
Without knowing what you’re going to do.
And without having a solution for your problems.
Or you can get persuasive copy that ties in with the rest of your marketing and gets your dream clients to hire you.
That choice is yours.
But please don’t hesitate.
Because I get booked up...
And that means going on a waiting list if you contact me at a busy time.
So if you want to reserve a time to talk with me, get in touch today.
Thanks for reading.
Reece ‘The Persuader’ Haynes,
Copywriter at Reece Writes
Frequently Asked Questions:
Can you write outside of the coaching niche?
It depends on what you’re offering, but if you like my approach, then there’s no harm in asking. I’ll let you know.
How long does your work take?
It depends on the project.
But usually, emails and ads take me a few days, web pages take me a week, and sales letters take 2-3 weeks.
Are your fees flexible?
No, those are my fixed fees for each of the services. But if you buy in bulk after we’ve worked together for a while, I’ll add on a discount as a thank-you for adding to my regular income.